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Choose a franchise, in what I look for?

I want to thank the generosity of Paola Diaz del blog questionable ideas and set him straight 40 for helping to spread my new book of business and franchises (free download) I suggested I could write about what to look for when choosing a franchise. He had already written about choosing the best franchise, no doubt Paola observation made me realize I needed to see a part that we touched.

Let’s start by defining that a franchise is a business concept that offers some features commercial, administrative, legal, financial and operational. If you invest in a franchise, I suggest you find out as much as you can about each of these points:

January. Commercial Aspects. The business is recognized by consumers? What competitors exist in the market? What actions undertaken to increase the number of customers? All businesses have a need to get customers, a strategy are varied and is whether the relief measures, study and take action to achieve it. To the extent that an employer knows the impact of their strategies, can make better decisions in the future. Released an alert to investors who want a franchise business that will react to market activities (direct and indirect competition), are constantly reinventing business and who even make the same mistake many times. Read the rest of this entry »

Loans, credit lines and leases for companies

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How to start a clothing business with little capital (Part II)

4. Buy fabric and supplies

The next step is to buy fabrics and supplies you’ll need to design samples with which to attend to offer your products to business intermediaries.

Regarding the number of samples in the design, the more variety of models have better, but on the other hand, is not recommended models too complicated at first, start with a six samples may be sufficient.

The amount of material and supplies to design your signs, and even places where you can buy, is information that you can provide the modeler.

5. Tailoring

The next step is to locate a good seamstress and clothing, you must choose one workshop to work with regularly, but you also have a list of other workshops you can go to any emergency, for example, if The first workshop will not be able to cope at some point.

The workshop should arrive with the forms you have designed the model (many studios have their own models) and the inputs needed to make the samples.

Once in the shop must provide the specifications necessary for you To design such items as you wish, for which you may need to also teach them the clothes they’ve bought and point out what they want to change or add.

6. Find business brokers

The next step is to find business brokers to whom we sell your items wholesale, then have them sell them to the final consumer.

This requires you to find businesses such as shops, bazaars, galleries, etc.., That are targeted to the same type of consumer that your products are targeted. Read the rest of this entry »

How to start a clothing business with little capital

If you like to start a clothing business, and do not have much capital, this article will show you step by step how you can start a business selling clothes without having to invest much money.

In short, the business is the manufacture and sale of branded clothing, for clothing will make use of third parties (external workshops sewing), and sales brokers will work with businesses (shops, bazaars, galleries, etc.).

1. Determine the type of clothes to make and sell

The first step is to determine the type of set up and will sell clothes, for that, ideally, take into account your own preferences, ie it is a type of garment that you like and the which you would like to work.

However, you should also take into account other factors such as the demand (the higher demand has a certain type of clothes the better), the existing supply (less competition while having a certain type of clothing best), and the quality of products competitors (the less quality there for a certain type of clothes the better).

2. Determine the brand

The next step is to determine the brand that will have clothing that you are making and selling.

You should choose a brand name appeal, and that is consistent with the essence of your products, a common practice in the case of clothing, put them as a brand is an unusual name of person.

By choosing the brand you must ensure that there is already such a mark on the market also, if possible, make sure you protect your trademark registered in the Patent and Trademark Office.

3. Designing clothes

For the design of the garments you can hire a professional designer, however, it is possible that the clothes designed yourself, for which, simply buy some clothes in the competition and then specify what you want to change or add.

But what you should do is to hire a model that you design the molds of the garments, which you should bring the clothes you’ve purchased, and say you’d like to change or add as to what the design is concerned.

Strategies for customer returns (Part II)

Maintain customer contact

Maintain contact with customers is to prolong the relationship with it once we’ve bought or made use of our services.

To do this, we must first attempt to get your data, then make contact with him, for example, to congratulate you on your purchase, for a holiday greeting, or asking how you’re doing with the product.

And then, at the earliest opportunity, to let you know about our new products, special offers and promotions.

Create promotions that encourage their return

This strategy involves designing sales promotions that have as main objective to make the customer return visit.

For example, for the purchase or acquisition of our products or services, we present you with a coupon or card that gives you the right to obtain a special discount on your next visit.

For example, we give you a card that read: “Card discount of 10%. At present this card will be awarded a discount of 10%. Offer valid only Monday through Friday. ” Read the rest of this entry »

Strategies for customer returns

Let’s look at some strategies that will enable us to make customers return to our business, and then sell and make use of our services:

Provide a good attention

Providing good service is to be customer friendly, attentive and helpful to show any inquiry or request that we do, show a genuine interest in helping, treated immediately, greet, smile and say “thanks.”

Being advisor before seller

Provide good customer service also means, to be his advisor rather than a seller, ie advise you on your purchase and recommend the products or services you may be in need or looking for.

Be honest

But a requirement for a consultant is to be honest with the client, not trying to sell sell and recommend products that really need or are looking for, for example, recommend a garment that does not really fit.

We should also mention characteristics or attributes that this product actually does not possess. Read the rest of this entry »

How to make customers buy when you visit our business

The reasons why a person who visits the premises of a business decides not to buy any of the products offered may be several. Perhaps you have not found what you were looking for, you may not have liked any of the products offered, you may have received poor care, or simply may have entered the business only to see the products on sale.

But whatever the reason this person does not decide to buy, our goal is to achieve precisely the opposite. And to have a greater chance of achieving this, we recommend the following process consists of seven steps:

1. Greet customer

The first step we must take for a customer to visit your business will decide to buy, is healthy.

We greet you just go to our store or shop, and much better if the greeting is accompanied by a smile.

2. Follow

Once we greeted, we must follow, ie paying attention to what you do.

This may need a bit closer to him, but always trying not to get too close, so that he can not feel uncomfortable or pressured.

3. Keep a safe distance

Once we have followed, we must maintain a safe distance that allows us to observe, and be near him if you request our help. Read the rest of this entry »

Strategies to increase sales of a company (Part II)

Increase the services offered

As we increase the variety of products, we can also choose to deliver new services that are additional to the product, for example, we may include the installation service, maintenance service, we can grant new guarantees, return policies deploy, deliver free of charge home product, etc..

Increase advertising

Another effective way to increase sales is to increase advertising, for which we advertise in media such as radio, newspapers or Internet, we can make use of flyers, posters, brochures or cards, or we participate in fairs, events or activities social.

With increased advertising increases sales since we known among consumers, and also persuaded them to purchase our products or contract our services.

Increase sales channels

In addition to increasing advertising can also increase sales channels, for example, we open new stores, hiring more sales, find new distributors or brokers, or sell through other means, for example, through Internet. Read the rest of this entry »

Strategies to increase sales of a company

Recently we saw the main reasons why you might have a low level of sales in a company.

And now, looking for the solution to the problem of low sales, see what are the main strategies we can use to increase sales in our business or company:

Improve product quality

The quality of a product is one of the main factors determining the level of sales of a company, if our sales are not expected, it is probably necessary to improve the quality of our products, which could mean providing it with better inputs, making them more durable, making them more efficient, etc.

Improve customer service

Other major factors that determine sales of a company is customer service there is no better way to increase sales by improving it, plus it does not involve higher costs, improve customer service treat customers could involve more kindness, take care of more quickly, provide a personalized service, etc. Read the rest of this entry »

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